There are dozens of web and app analytics solutions. Some are completely free of charge and some can cost well over $10k a month. While very large corporations often choose Adobe Marketing Cloud or Google Marketing Platform, most users can get all their marketing insights with free to use tools from Facebook, Firebase and Yandex.
Other than Google Analytics, our services include implementation and configuration of the following Analytics solutions, all free for unlimited usage:
Facebook developed its own analytics tool, similar to many other solutions but with the added advantage of a much more accurate and robust demographic data than any other tool. Another unique feature is the integration with facebook itself, which lets you get insights into the value the social network is providing to your website.
Like many other analytics tools, you can customize your reports with events, sending data such as transactions and even connect your website to many other platform such as WordPress.
With Facebook Analytics you can also built audiences which you can later advertise to based on their interests.
Firebase (by Google) is an an entire platform serving primarily mobile app developers and providing hosting, storage and database services as well as a push notifications service, native connectivity with the Play store and more. It also includes a powerful, event based analytics solution developed primarily for mobile app analytics. Including specialized app reports such as Crashlytics crash reporting.
Metrica in another Google Analytics rival by Russia based search engine Yandex. It is a straightforward, easy to understand platform with the ability to send custom events to expand on the default data.